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Workshop

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DIGITAL MARKETING

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Join this workshop to learn about the best digital marketing platforms for your business and how to effectively

implement them to grow sales.

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ABOUT

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With more than 668 million internet users and 594 million mobile internet users throughout China, companies cannot afford to ignore these social media channels. Not only are the digital media platforms in China vastly different from its counterpart in the West, but the approach to the Chinese audience is different as well. China’s social-media users are more active than those of any other country and they also have multiple social-media accounts, primarily with local players. It is essential for companies trying to engage Chinese consumers to understand this space and to learn digital media tactics that are beneficial to the Chinese market if they want to be successful.

If you are an entrepreneur or small business and just getting acquainted with digital marketing, The Introduction to Digital Marketing in China is for you. This workshop will summarize the various digital marketing platforms in China, explain the key differences between doing marketing in China compared to the West, analyze the different platforms, and help you decide which of the platforms is best for your business. The workshop will also provide an overview of effective strategies for successful digital marketing campaigns along with many useful tips for content marketing.

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WHO SHOULD ATTEND

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Are you trying to enter, expand your business, or develop your brand in the Chinese business market? Do you have a solid digital marketing plan to compliment your existing marketing plan? If you are planning to be a part of the Chinese market, digital marketing is essential.

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WHY JOIN

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If you want to learn about the most commonly used social media platforms, understand how to be successful using them in China, and network with other entrepreneurs who are doing the same, sign up for this workshop!

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