How to Truly Succeed in Marketing

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The rapid advancement of presents a series of painstaking challenges for today’s marketing professional, and the problems are here to stay. Just when you think you found the perfect strategy that works. innovation and competition will constantly change the game for you.

Top 3 challenges that marketers today face (and how you can overcome it):

  1. Lead Generation

When you struggle with lead generation, you are missing out the opportunity to attract future prospects or clients. That can mean losing sales.

2. Personalising Content

You are probably aware and value the importance of content marketing, and have been diverting your efforts onto it. You churn lots of content, but to no avail. Who is actually reading your content? Are people engaging with your content? Is it crafting the right image for your brand?

Technology market researcher Gartner published a statistic stating that by 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. This could mean the difference between winning your competitors or losing the business.

3. Increasing ROI

This goes back to point number 1. If your ROI is high, it means you are generating effective leads and earning profits. If you are struggling with ROI, it is probably time to take a deeper look at your company’s analytics.  Analytics are black and white, they show you what’s working and what’s not.

With every company, there is likely a high possibility of talent shortage. Rather than to bring digital specialists into the business to fixed the problems, why not work upgrade and improve the digital skills of the team?

Digital Bootcamp Asia presents Technology – The Growing Pillar of Marketing by two experts in marketing, but with a different slant. Learn what is required of the new marketing space, how to incorporate technology into marketing and identify possibilities to modify your marketing strategies.

We will be having Alex Duncan, Co-founder and Product Lead of KAWO, an integrated platform that help international brands in China be more authentic and consistent on social media by providing data insights, greater transparency and increased efficiency.

Secondly, we are also honoured to have Joseph Leveque, Managing Partner of 31Ten, on the panel. 31Ten builds efficient digital strategies and solutions to help businesses transform, grow and scale, using an objective/results based approach.

Don’t miss this event and opportunity to hear first-hand from some of the most knowledgeable, experienced and respected professionals in the marketing scene. Learn what is required of the new marketing space, what is and is not working for your business, and recognise how to modify your marketing strategies. Leave with valuable advice to grow and make your marketing efforts a hit. Above all, you will have the chance to interact directly with the panelists as well as your peers.


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