How can I use WeChat for my business?

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WeChat is changing the way 438 millions users communicate and socialize.

 It’s Online-to-offline functionality such as ordering a taxi and movie tickets is a great way to connect clients online and bring them to real-word stores. In addition, it’s a powerful platform to build a community , facilitate payments and re-target your audience.

WeChat (Chinese: 微信; pinyin: Wēixìn; literally: “micro message”) is a mobile text and voice messaging communication service developed by Tencent in China, first released in January 2011. It is the largest standalone messaging app by monthly active users.

Let’s explore the secrets of WeChat Marketing from Account Setup to Daily Management.

WeChat Official Account Setup

1. Decide Which Account Type to Register

When registering a WeChat Official Account, organizations can choose either a subscription account (订阅号 or dìng yuè hào) or a service account (服务号 or fú wù hào).

2. WeChat Account Profile Optimization

WeChat ID, Name and Intro need to be carefully chosen.

 Users can struggle to find their intended account when searching using keywords on WeChat. Therefore how an account is named is quite crucial.

Many brands would now select to name the ID as: brand name+official.

Also you could choose whether to pay 300RMB one-time fee to be shown as verified.

3. Establish General Information

Once account is approved by Tencent, you may want to polish the account by editing the Welcome Message, Automatic Reply, Various Keywords and Sub-menu(available for newly established service account).

Market Your WeChat Official Account

Wechat users tend to search actively rather than passively. Here are are five major ways of letting targeted audiences know about your WeChat Account.

1. Make your brand’s QR Code featured in all point of purchase materials.

2. Add your QR code on your Name Card

3. Motivate your friends, coworkers and bossess to share QR Code or Account ID

4. Friend cirle sharing

5. Show WeChat QR code on all possible Social Media Platforms.

Daily WeChat Account Management

1. Engage Targeted Audience

Pushing notifications, including daily newsletter, social activities, special discounts are a powerful marketing channels to deliver instant messages to targeted audience.

2. Cultivate Customer Relationships

LOUIS VUITTON:

“Hello! Thanks for following Louis Vuitton official channel. We are here daily, 10:00 to 19:30, to answer your questions, explore Louis Vuitton and embark on a wonderful journey!”

3. Generate Quality Sales Leads

There are several third-party WeChat Apps that could be integrated to supplement limited WeChat Features based on the business category. The range of functionality is likely to continue growing as more developers get on board with the platform.

Conclusion

The future of marketing on WeChat is uncertain, but starting last year, Tencent launched its biggest international marketing push for WeChat, promoting the app in 15 other markets including Brazil, India and Mexico. The brands that pay special attention to, and capitalize on WeChat platfrom early will have the greatest impact.

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