Is it a Smart Selection to Focus on Lower-Tier Cities?

There are lots of relatively unknown cities in China and these lower-tier...


Lifestyle Branding in China

China’s marketplace, and the consumers in it, are distinctly different from...


JD.com Offers Subscription Services for Regularly Consumed Products

JD.com, one of China’s largest e-commerce companies headquartered in...


Why Pinduoduo is the Fastest Growing Chinese App Ever

With an impressive 13.85% YoY growth, the Chinese app Pinduoduo is the leading...


Social Shopping in China—The Future of E-Commerce

The pervasiveness of smartphones has evolved the shopping ecosystem in China. By...


The Importance of Brands on Chinese e-Commerce

Navigating the fast-paced, constantly changing e-commerce marketplace can be...


China’s Changing Cross-Border e-Commerce Landscape

The cross-border e-commerce landscape in China is changing for a number of...